How to design an effective Portable Trade Show Exhibit.

Designing a trade show display can be challenging for any size business. Where do you begin? Here are 5 simple tips to help you design your next trade show display booth.

1. Decide how much space you will need and can afford.
The most common size is 10ft x 10ft. This may seem like a large space, but be careful. Many exhibitors pack too much into the booth creating a sense of clutter. Keep your space open, defined and welcoming.

2. Determine your marketing message.
Choose one really strong message or special offer to draw your customers into the booth. If you have their attention and interests, then there will be plenty of time to determine their needs and delivery a focused sales pitch.

3. Image is everything.
In some cases, a trade show exhibit can be your audiences first impression of your company. This is where you will want to present a cohesive brand presence. Your exhibit, clothes and literature should all compliment each other and be a reflection of the product or service you provide. Keep your color palette simple and your graphics readable. From 20 to 50ft away, people should have a general idea of what you do within seconds. The key is to stand out in a crowd of exhibitors all competing for the same audience.

4. Light up your booth.
Many exhibitors make the mistake of not buying lights. Even though the exhibit hall is lit, your competitors will have overhead spotlights flooding their name, message and booth. A properly lit trade show booth will be much more inviting than the booth next to it cast in a shadow. Bring extension cords and order the electrical service in advance.

5. Have a podium or counter top for taking customer information.
Incorporating a podium or counter top into your trade show booth is invaluable. Whether you have a card swipe machine, laptop or pen and paper, make sure you have a way of collecting important details about your customers. No one likes to talk to a salesperson at the trade show only to receive a generic follow up call to find out their needs.

In the end, no matter what your trade show booth design looks like, it's all about the customers experience. Have fun, be real and make your audience love you.

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We recommend these portable trade show displays.

Expand MediaFabric
A graphic backdrop for branding your companies corporate identity and main idea.
Expand M2
Send a targeted message to each audience easily and affordably with this interchangeable retractable banner stand.
Expand PodiumCase
Ship all your displays in this compact case which converts into a podium or counter.

Also find more Portable Trade Show Displays at www.akioe.com

Marketing after the Trade Show with portable displays.

It is a common misconception that portable displays are only used for trade show booths. Displays are showing up in areas outside of the exhibit booth. Some locations that might surprise you are military recruiting offices, automotive/ motorcycle/ boat dealerships and showrooms, real estate offices and open houses, pharmaceutical sales and even in hospitals. The bottom line is that every business has a message they must convey, so why not use a portable display that is affordable and easy to set up.

We loved to hear what you have seen or how you use your portable displays beyond the trade show booth.

Also find more Portable Trade Show Displays at www.akioe.com

New Expand GreenScreen! Eco-friendly display marketing.

Akioe is proud to announce the new Expand GreenScreen.

Our new Expand GreenScreen display is 100% recyclable. The display is composed of a retractable banner stand display, graphic banner and carrying box.

Every Expand GreenScreen begins by taking your marketing message and printing it on biodegradable PVC banner material with eco-solvent inks. The graphic panel is then mounted into a retractable banner stand that is made out of recyclable aluminum. Finally, the display is packaged in an easy-to-carry cardboard box made from post-consumer recycled paper for simple transportation and storage. (an optional, reusable, nylon carry bag is also available for purchase)

The end product is a display you can show proudly at events, trade shows, promotions, trade fairs and presentations.

The Expand GreenScreen is reusable and has a manufacturer's lifetime warranty, so purchasing it helps our planet by reducing the need for throw away, low quality displays. And if after time your display becomes unwanted or unloved, send it back to us and we will recycle your old Expand GreenScreen display free of charge.

This eco-friendly display package is offered with an aluminum retractable display, clamping profile, a biodegradable print (33 7/16" wide by 78 3/4") and cardboard carrying box.

Read more on the Expand GreenScreen and how to purchase it.

Also find more Portable Trade Show Displays at www.akioe.com

The new Expand FlagStand XL! A portable outdoor marketing solution.

The New Expand FlagStand XL
ExpandMedia has created a flag stand for portable display marketing in outdoor events. The flag stand is simple to set up and can be carried over the shoulder in a transport bag. Single or double-sided graphic banner.

Expand FlagStand XL is available with two optional bases:
1. base with collapsible water bags
2. base with cast iron weights (includes separate carrying bag)

Read more on the Expand FlagStand XL and how to purchase it.

Also find more Portable Trade Show Displays at www.akioe.com

Portable Trade Show Display blog is live!

New things are always a little bit exciting - birthday presents, babies, and relationships come to mind. In that spirit of new and good, welcome to our Portable Trade Show Display blog, launched with a new version of our site Akioe Portable Displays.

Stay tuned for posts on trade show displays, useful tips for exhibiting, and our thoughts from the office as we work to better service our clients.